haze and praise
Identity Design - apparel design
Born out of a passion for worship and sound tech, Haze and Praise is a lifestyle and clothing brand that embodies the passion of believers all over the world. By giving subtle nods to some of the equipment used by sound technicians I created a simple but unique brand that stands out and is easily recognizable.
The logo consists of a modified san-serif font with the use of the icon of gaff tape. Gaff tape is a widely used product among sound technicians and has a very unique profile when used which serves well as the logo mark for the brand.
Apparel design
In addition to a logo we created other marketing assets to be used for apparel design. These designs needed to be applied to multiple applications from t-shirts, hoodies, hats and stickers. Still playing off the equipment sound technicians use, I created simple but playful designs that embody the brand but also can be standalone designs.
