Thread our people brand identity

A new brand identity for Thread Our People, a Minnesota based non-profit. The main goal for the project was to create a brand identity that represented best what Thread Our People is about, helping people in need. Thread Our People does this by giving discarded clothing and house hold items to the people that need them most in the community and around the world. The logo mark exemplifies this best, by putting the cross hatch symbol for clothing and the recycling arrows around it, it portrays the bottom line of the non-profit. With a concise color palette and unique typefaces the overall brand is unique yet approachable.